Why use hashtags for your publications: 5 reasons
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If you have social networks, most likely you have seen posts with the hashtag symbol (#) in the description, followed by a text. You have probably asked yourself: what is the hashtag symbol with that text for?
The Internet, being such a large network, hosts millions of web pages and social media posts, but there is a fascinating mechanism known as the hashtag that helps us find what we are looking for on the web. Hashtags, represented by the hashtag symbol (#) are an intriguing tool on the Internet.
Originally associated with X (formerly known as Twitter) hashtags were used so that users of this network could find, follow and participate in specific conversations. Over time, hashtags expanded to other social networks. Now, why use hashtags in your digital marketing campaigns? Let’s explore 5 key reasons.
1. Hashtags are an easy way to communicate
Hashtags are used to make your digital marketing campaigns leave a footprint, and be found by your potential customer. The effective use of a simple and special hashtag will make those social media followers on Facebook, Instagram, LinkedIn remember and find your brand for a long time.
The goal is for your brand to integrate hashtags with an emotional call to action, which will viralize your brand’s message and result in a more efficient way to communicate.
If you think about it, the reasons why we use hashtags is that we want our promotional objectives to be fulfilled by spreading the message that we are going to leave to our audience.
2. Increase the organic reach of your publications
Hashtags are becoming increasingly popular on most social networks, so it is very important to incorporate a hashtag in your post to put you ahead of your competitors.
A popular hashtag will help drive traffic to your social networks and without having to pay, as it can reach more audience through organic traffic. Those hashtags will make your posts look more attractive, and will start to influence your potential customers to start following you.
3. Your brand will be more visible
The Internet is a gigantic network with thousands of connections, and it is very common for Internet users to get lost trying to find something in a search. In this sense, placing a unique hashtag will make your brand easier to find.
Taking advantage of hashtag technology will allow you to reach your potential buyers organically. The important thing is that there is interaction with your brand, that potential customers comment and/or spread the word about the product or service you offer on social networks.
To reach that potential buyer, start by taking advantage of social listening tools, as these tools help us marketers, and of course, Digital Marketing Agencies to measure the interests of those customers.
4. You help to viralize and you also viralize
One of the reasons for using hashtags is that it helps to connect news quickly because there is a trend, and from there, your brand will be able to interact more effectively. For example, digital marketing agencies should be aware of the news that is trending and look at the hashtags that have been generated, in order to follow the trend through the hashtag.
By reading the trending topics and using those hashtags that are related to those topics, we are opening a path to hundreds of thousands of people who will follow that hashtag and trend.
5. You can make follow-ups
How popular is your brand? What are the trends that are trending around marketing? How likely is that hashtag to be successful in getting users’ attention? Hashtags are great research tools, as it helps to see that relevant content of the moment and what people are wondering about.
Hashtags make it possible for digital marketers to track the performance of a brand, product or service, as those posts can be stored under a specific hashtag and see the comments just by searching.
In this area hashtags are a strategic tool with many advantages, since we can measure the tracking and performance, and of course, see how much engagement they are creating in my brand with those users who follow me.
In conclusion, we can say that hashtags have a great impact when used properly. Remember that using hashtags is a good practice in marketing, because users share those hashtags and help to viralize the information, so if you have an SME or entrepreneurship and you are creating your online advertising campaign, use hashtags.
