Google Ads Campaigns In Bogota
Ideal for B2B strategy
Google Ads is an advertising tool that drives sales and brand recognition. It is highly recommended for B2B strategies. With Google Ads campaigns, you will reach a specific audience of companies and end customers. Our digital advertising agency has the experience in creating strategies on the Google search network, in order to show relevant ads that bring potential customers to your small or large business. With Google Ads, show your products or services in:
✔️ Search Campaigns: Displays text ads in Google search results, attracting customers or companies interested in specific products or services.
✔️ Shopping Campaigns: Ideal for online stores. Displays product images with details and prices in search results.
✔️ Display Campaigns: Displays ads through eye-catching graphics on a wide network of websites and apps. Works great for branding and reach.
✔️ App Campaigns: If your brand has an app, this campaign is ideal for increasing downloads and interaction.
✔️ Video Campaigns: Powerful tool to show ads on YouTube. With a good video, you can tell stories and promote products or services.
Our Digital Advertising Agency, together with you, will define what kind of campaign we are going to execute, and under our strategy and technology we will monitor the campaign to understand its behavior.
Step by step
1. Market research
Our Google Ads campaign expert starts with an in-depth analysis of the market your brand belongs to, studying the competition and important trends. Then, he will analyze the behavior of your potential customer and define which type of campaign (search, display, video) is the best for you.
2. Campaign study
At this point, a customized campaign strategy will be executed according to what you are looking for (sales, recognition, prestige). Our digital advertising agency always has clear objectives, in order to reach that ideal audience with an efficient budget. Your business objectives, at this point, will be ours as well.
3. Creation of advertisements
It's time to create effective ads that are attractive and, most importantly, that convert users into potential buyers. Our expert will create persuasive copywriting and graphic pieces that seek to maximize the click-through rate (CTR) on your website and that the conversion is effective.
4. Monitoring and optimization
Our commitment as a Digital Advertising Agency is to make a continuous monitoring, where we will be aware of keyword optimization, budget and ad adjustments. We will analyze key metrics and make the necessary adjustments to adapt and send you that potential customer who will buy that product or service.
Frequently Asked Questions
Search engines like Google work with keywords, which are fundamental for Google Ads campaigns. Keywords, or keywords, are what people type in to find the desired information. Initially, we must research the keywords that are associated with the sector of the products or services you offer, so we can carry out a successful PPC (pay per click) campaign.
Our Digital Advertising Agency should do a keyword research, since as professionals in Google Ads, we have the knowledge and experience to identify the most "profitable" terms for your company.
Most products and services are likely to sell. We highlight that the highest conversion rates are found in ads where your products or services are of high value or specific such as: Education, lawyer service, buying and selling apartments, cars, motorcycles, high-end electrical products. Also, companies looking to sell to other companies (B2B).
Google Ads campaigns can also be used for those products or services that Facebook Ads cannot advertise due to its advertising policy, such as Sex Shop, liquor sales, medicines, etc.
Once the Google Ads campaigns start, you will receive weekly reports or if you prefer on a more continuous basis, where we will detail:
Number of impressions: the number of times your ads were shown.
Number of clicks: the number of times the user clicks on your ad.
Click-through rate (CTR): percentage obtained by measuring the number of times the user clicked on the ad versus the number of impressions.
Results within the landing page: This result is taken from the Google Analytics measurement tool, where our Digital Advertising Agency will look at how many visits your website had, and the behavior of users within this, that is, you will be given another report.
That depends on the strategy we choose, however, keep in mind that Google is a search engine that reaches more than 70% of Internet users worldwide, so your ad can appear in Google search results, which is basically the most common and effective strategy.
