{"id":5298,"date":"2024-07-03T04:19:00","date_gmt":"2024-07-03T09:19:00","guid":{"rendered":"https:\/\/rockmarketing.online\/blog\/leads-in-digital-marketing-answering-5-questions\/"},"modified":"2025-01-27T15:34:45","modified_gmt":"2025-01-27T20:34:45","slug":"leads-in-digital-marketing-answering-5-questions","status":"publish","type":"post","link":"https:\/\/rockmarketing.online\/en\/blog\/leads-in-digital-marketing-answering-5-questions\/","title":{"rendered":"Leads in Digital Marketing: Answering 5 Questions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5298\" class=\"elementor elementor-5298\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5695ab09 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5695ab09\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71b8420f\" data-id=\"71b8420f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c29cb38 animated-slow e-transform elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5c29cb38\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Leads in Digital Marketing: Answering 5 Questions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b8c04f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b8c04f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42f41694\" data-id=\"42f41694\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fa87a92 elementor-widget elementor-widget-image\" data-id=\"5fa87a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"488\" height=\"325\" src=\"https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5283\" alt=\"Leads en Marketing Digital: Respondiendo 5 preguntas\" srcset=\"https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital.jpg 488w, https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital-300x200.jpg 300w\" sizes=\"(max-width: 488px) 100vw, 488px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b0615 elementor-widget elementor-widget-post-info\" data-id=\"66b0615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-75ffd7b elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/rockmarketing.online\/en\/author\/rockmarketing\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRockMarketing\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-df3f968 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/rockmarketing.online\/en\/blog\/2024\/07\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 3, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceff498 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ceff498\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ceff498\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ceff498\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__ceff498\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3a032 elementor-widget elementor-widget-text-editor\" data-id=\"0a3a032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you heard the word \u201clead\u201d and don&#8217;t know what they are talking about? In the world of traditional and digital marketing, understanding what leads are and how to manage them is key to the success of any business, especially for SMEs and startups. <\/p>\n<p>This article answers five fundamental questions about leads in digital marketing, with clear explanations that will help you understand and optimize your marketing plan and achieve your business goals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe188b6 elementor-widget elementor-widget-heading\" data-id=\"fe188b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. What are leads in digital marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251d545 elementor-widget elementor-widget-text-editor\" data-id=\"251d545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leads, also known as potential customers, are people who have shown interest in a brand&#8217;s products or services. This interest can be generated organically (such as through social media content or SEO) or inorganically (such as through paid advertising). <\/p>\n<p>The goal for companies or businesses is to convert leads into buying customers.<\/p>\n<p>Normally, marketing strategists are in charge of generating leads and sales people approach them to convert them into buyers. Each lead represents a business opportunity, so it is crucial that sales people execute all the strategies to reach their goal, which is to sell to that lead. <\/p>\n<p>The lead must go through a sales process, where the sales team must create a sales funnel in order to filter and reach that ideal lead, that lead that is going to buy.<\/p>\n<p>In a lead generation strategy, it&#8217;s not just about generating numbers, it&#8217;s about taking advantage of every opportunity. The quantity and quality of leads directly impacts the likelihood of achieving business goals. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60c238 elementor-widget elementor-widget-image\" data-id=\"f60c238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"325\" src=\"https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital-IMG.jpg\" class=\"attachment-large size-large wp-image-5285\" alt=\"Leads en Marketing Digital: Respondiendo 5 preguntas\" srcset=\"https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital-IMG.jpg 488w, https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital-IMG-300x200.jpg 300w\" sizes=\"(max-width: 488px) 100vw, 488px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48df446 elementor-widget elementor-widget-heading\" data-id=\"48df446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. How are leads generated?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efc338 elementor-widget elementor-widget-text-editor\" data-id=\"6efc338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead generation is the basis of any company in order to survive and stay in the market. Generating leads combines traditional strategies with technological tools to attract potential customers to leave their data and then be contacted. <\/p>\n<p>In digital marketing, the main channels for lead generation are:<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><strong>Google Ads:<\/strong><\/span> Advertising in the most used search engine in the world, aimed at people looking for products or services.<\/li>\n<li><strong><span style=\"color: #ffffff;\">Social Networks<\/span><\/strong>: Creating valuable content on platforms such as Facebook and Instagram helps to generate interaction and questions about your products or services.<\/li>\n<li><strong><span style=\"color: #ffffff;\">Website<\/span><\/strong>: A well-designed website not only informs, but also guides the user to become a lead through forms, calls to action and engaging content.<\/li>\n<li><strong><span style=\"color: #ffffff;\">SEO (Search Engine Optimization)<\/span><\/strong>: Allows your site to appear in the first search results on Google, which increases the arrival of interested leads.<\/li>\n<li><strong><span style=\"color: #ffffff;\">Facebook and Instagram Ads<\/span><\/strong>: These are ads with attractive content to attract qualified leads seeking information or a direct purchase.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8367e9 elementor-widget elementor-widget-heading\" data-id=\"f8367e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Types of leads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2b870 elementor-widget elementor-widget-text-editor\" data-id=\"dc2b870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within digital marketing, there are two main types of leads:<\/p>\n<ul>\n<li><strong><span style=\"color: #ffffff;\">Cold Lead<\/span><\/strong>: People who leave their data (name, phone, email) in exchange for a free resource, such as an ebook. They have no intention to buy yet, but they can become customers with the right strategy. <\/li>\n<li><strong><span style=\"color: #ffffff;\">Hot Lead<\/span><\/strong>: People who show a real interest in a product or service and leave their data to be contacted. They are more likely to make a purchase. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86274bf elementor-widget elementor-widget-heading\" data-id=\"86274bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. What is a lead conversion?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79df1bc elementor-widget elementor-widget-text-editor\" data-id=\"79df1bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead conversion is the process in which a person goes from being a simple contact to becoming a customer. This happens when a sales consultant makes use of the sales funnel to get the lead to make a purchase decision. <\/p>\n<p>In lead conversion, effectiveness must be measured and for this purpose the conversion rate is used, which is calculated by dividing the number of sales by the total number of leads generated. For example, if in one day 100 leads are received and 10 sales are made, the conversion rate is 10%. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fb900 elementor-widget elementor-widget-image\" data-id=\"92fb900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"325\" src=\"https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital-IMG-1.jpg\" class=\"attachment-large size-large wp-image-5287\" alt=\"Leads en Marketing Digital: Respondiendo 5 preguntas\" srcset=\"https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital-IMG-1.jpg 488w, https:\/\/rockmarketing.online\/wp-content\/uploads\/2025\/01\/Leads-en-Marketing-Digital-IMG-1-300x200.jpg 300w\" sizes=\"(max-width: 488px) 100vw, 488px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435e405 elementor-widget elementor-widget-heading\" data-id=\"435e405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. How to improve lead conversion?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eac995 elementor-widget elementor-widget-text-editor\" data-id=\"0eac995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important thing in the world of traditional or digital marketing is to generate leads, however, what is really crucial is to convert them into customers. If you are attracting many leads, but few sales, it&#8217;s time to review your sales strategy. <\/p>\n<p>There are many strategies to improve lead conversion are, some of those are:<\/p>\n<ul>\n<li><strong><span style=\"color: #ffffff;\">Consistency of information<\/span><\/strong>: Information on networks, website and advisors should be clear and consistent to avoid confusion.<\/li>\n<li><strong><span style=\"color: #ffffff;\">Efficient lead management<\/span><\/strong>: Using a CRM (Customer Relationship Management) helps to organize and follow up on each lead effectively.<\/li>\n<li><strong><span style=\"color: #ffffff;\">Trained advisors<\/span><\/strong>: A well-trained sales team knows how to approach each lead and increase the likelihood of closing.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fda1e elementor-widget elementor-widget-text-editor\" data-id=\"79fda1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffffff;\">In conclusion<\/span><\/strong>, to grow a business through digital strategies, it is not enough to attract visits or interactions: you have to convert those leads into customers. Optimizing lead generation and conversion strategies is key to achieving business objectives and ensuring the success of your company. <\/p>\n<p><strong><span style=\"color: #ffffff;\">Every lead is a real sales opportunity, make the most of it!<\/span><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-865ffa9\" data-id=\"865ffa9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e517c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"59e517c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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href=\"https:\/\/rockmarketing.online\/en\/web-design\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-wordpress-simple\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rockmarketing.online\/en\/sales\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-Target\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61eff9e elementor-widget elementor-widget-spacer\" data-id=\"61eff9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leads in Digital Marketing: Answering 5 Questions Table of Contents Have you heard the word \u201clead\u201d and don&#8217;t know what they are talking about? In<\/p>\n","protected":false},"author":1,"featured_media":5284,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-5298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"_links":{"self":[{"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/posts\/5298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/comments?post=5298"}],"version-history":[{"count":5,"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/posts\/5298\/revisions"}],"predecessor-version":[{"id":5411,"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/posts\/5298\/revisions\/5411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/media\/5284"}],"wp:attachment":[{"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/media?parent=5298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/categories?post=5298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockmarketing.online\/en\/wp-json\/wp\/v2\/tags?post=5298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}